If you’ve stumbled across an old post about Tecovas closing its doors, or watched a YouTube video calling the brand “subpar,” it’s easy to start wondering if something is wrong. Maybe you’re thinking about buying a pair of boots and don’t want to hand over a few hundred dollars to a company that might disappear.
The good news is that the reality looks quite different from the rumors. Let’s walk through what’s actually going on — why the questions exist, what the brand is doing right now, and whether it’s still a safe place to spend your money.
No, Tecovas Is Not Going Out of Business
Let’s get straight to the point: Tecovas is not closing stores, filing for bankruptcy, or being liquidated. There’s no credible business outlet that has reported any signs of financial trouble. The website is fully active, stores are open, and customer support is still running normally.
In fact, Tecovas reported over $200 million in revenue in 2023, according to Forbes. That’s not a number you see from a brand that’s struggling to keep the lights on. That’s a brand that’s growing.
So if you’ve been worried, you can breathe. The short answer is: Tecovas is fine.
How Tecovas Got Here — A Quick Look at the Brand
Tecovas was founded in 2015 by Paul Hedrick in Austin, Texas. The idea was simple — make quality cowboy boots and sell them directly to customers online, cutting out the traditional retail markup. Think of it like the “Warby Parker of cowboy boots.” Same idea, different product.
The brand started with just boots. In its first year, it made around $1 million in revenue. That’s a solid start, but nothing jaw-dropping. What happened next is what makes the story interesting.
Over the years, Tecovas grew from an online-only boot brand into a full Western lifestyle company. They added apparel, hats, accessories, and eventually physical retail stores. By 2023, that $1 million in first-year revenue had grown to over $200 million. That kind of growth doesn’t happen by accident — and it doesn’t look like a brand heading toward collapse.
Tecovas Is Actually Adding Stores, Not Closing Them
Here’s something that should put the closure rumors to rest pretty quickly: Tecovas planned to open 11 new stores in 2024, bringing their total to around 42 locations. Brands that are winding down don’t open new stores — they close them.
On top of that, 2024 marked a big shift in how Tecovas sells its products. After nearly a decade of selling exclusively through their own website and stores, the brand entered wholesale for the first time. They partnered with retailers like National Roper’s Supply, Lebo’s, Texas Boot Company, and Murdoch’s Ranch & Home Supply.
According to reporting from Modern Retail and Forbes, Tecovas leadership expects wholesale to make up 25 to 30 percent of their business within a few years. That’s not the move of a company trying to wrap things up. It’s the move of a company trying to reach more customers in more places.
If anything, the picture being painted here is one of expansion — not exit.
Where the “Going Out of Business” Idea Comes From
So why does this question even exist? It’s fair to ask, and there are a few real reasons people have landed here.
The 2020 Store Closures
In March 2020, Tecovas closed all of its retail locations to protect employees and customers during the pandemic. At the time, they posted publicly that stores were “closed until further notice” and encouraged customers to shop online instead. That kind of language sounds pretty final if you read it without context.
Some of those old posts still circulate online. If someone finds one without checking the date, it’s easy to assume the stores never reopened. They did. The brand came back and kept growing.
A Critical YouTube Video
A 2025 YouTube video titled something along the lines of “The Problem with Tecovas” called the boots “subpar” and accused the brand of overcharging customers. Videos like that tend to pick up views quickly, and they can leave a lasting impression — even when they’re expressing one person’s opinion rather than reporting confirmed facts.
Reddit Speculation
There’s also been discussion in the cowboy boot community on Reddit, with some users speculating that Tecovas might be getting ready for a private equity buyout or shifting focus toward profit over quality. These are opinions shared in a forum, not confirmed business news. No major outlet has reported a buyout or any kind of ownership change.
Moving from a direct-to-consumer model into wholesale and adding lifestyle products can feel like a “sellout” to longtime fans. That’s an understandable reaction. But feeling different isn’t the same as being in financial trouble.
Quality Complaints Are Real — But Separate from Business Health
This is worth saying clearly: some customers genuinely feel that Tecovas boots have declined in quality or aren’t worth the price. Those opinions are real and worth reading before you decide to buy.
Product criticism and business failure are two very different things, though. A company can have unhappy customers and still be financially healthy. And a company can have great reviews and still go under. The two don’t always move together.
If you’re thinking about buying Tecovas boots, it makes sense to read through recent reviews from multiple sources — not just the brand’s own site. Look at what people are saying about fit, comfort, durability, and value. Make an informed call based on the full picture.
But don’t confuse “this boot might not be right for me” with “this company is shutting down.” They’re separate conversations.
What Would Actually Signal Trouble?
It helps to know what real business distress actually looks like. If Tecovas were in genuine trouble, you’d likely see things like:
- Store closures without new ones opening to replace them
- A formal bankruptcy filing or restructuring announcement
- Major layoffs or leadership departures reported by credible outlets
- The website going dark or customer service becoming unreachable
- Deep, ongoing clearance sales that suggest a company trying to offload inventory
None of those things are happening with Tecovas right now. The signals point in the other direction — more stores, new wholesale partners, growing revenue, and an active online storefront with normal return and shipping policies still in place.
Is It Still Safe to Buy from Tecovas?
Yes, based on everything currently reported, buying from Tecovas is not a risky move from a business stability standpoint. Their help center is active, they still offer free shipping and returns, and their retail presence is growing rather than shrinking.
For balanced, straightforward takes on brands like this one, The Business Sheet covers business news and brand updates in plain language that actually makes sense.
The main thing to sort out before buying isn’t whether the company will exist next year — it almost certainly will. The question is whether the specific product fits what you’re looking for. Read recent reviews, check sizing guides, and decide based on whether the boots make sense for your needs and budget.
The Bottom Line
Tecovas is not going out of business. The brand is expanding into new stores, entering wholesale partnerships, and pulling in over $200 million in annual revenue. The rumors largely trace back to pandemic-era store closures that have long since resolved, and to online criticism about product quality — which is a different issue entirely.
That doesn’t mean Tecovas is perfect or that every customer walks away happy. But it does mean you don’t need to worry about the company vanishing before your boots arrive.
If you were on the fence because of the rumors, hopefully this clears things up. The brand is still here, still growing, and still selling boots.
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